Dani bruflodt

Content Strategist + Efficiency Expert

Hey there! My name is Dani, and I have over a decade of experience creating captivating content, building engaged communities, and driving conversions.

DOWNLOAD RESUME AS PDF

SUPERPOWERS

Creating and executing big picture content strategies across all social media platforms.

Optimizing processes and automation to increase efficiency, productivity, and profits.

Producing engaging copy and stunning imagery with a clear strategy for repurposing content.

Growing subscriber lists and creating powerful email funnels to increase conversions.







TOP SKILLS

CONTENT STRATEGY

STORYTELLING

COPY EDITING

PROJECT MANAGEMENT

PHOTOGRAPHY

PHOTO STYLING + EDITING

Other valuable skills: Technical writing, document layout, email marketing, influencer outreach and campaign management,  graphic design, pubic speaking, blogging, GIF creation, podcasting, email marketing, audio editing, script writing, illustration.

technology PROFICIENCY

SOCIAL MEDIA PLATFORMS

ADOBE SUITE

FACEBOOK BUSINESS MANAGER

PINTEREST FOR BUSINESS

WORDPRESS

SHOPIFY

SHOWIT

CANVA

zapier

FLODESK

Additional technologies: Planoly, Descript, Hootsuite, Microsoft To-Do, Google Docs + Sheets, Microsoft Excel, SalesForce, Procreate, Marketing Cloud, Magento, Loom, Squarespace, Google Analytics, HubSpot, Mailchimp, Constant Contact, LibSyn.

In 2018 I took a comprehensive course on podcasting, and then launched my own show.

During the 12 months that I was actively podcasting, I wrote, recorded, edited, published and promoted 40 episodes and received more than 40,000 downloads to date.

Listen to an episode here:

Podcast Production and Promotion

I can oversee the creation of eBooks and guides from start to finish.

Everything from the brainstorming and planning, to writing, layout, creating the interactive file, and promoting it.

View a sample here.

eBook Creation and Layout

I'm comfortable getting in front of the camera if it means delivering the message, but more than anything I enjoy writing the scripts and seeing the final project come together.

I've also created guides for using Digital Planners, which have received over 200,000 views on YouTube..

Click the screen to watch an example.

Creating Video Tutorials

I have impacted over 1,000 students through workshops and courses, both in-person and online.

I'm comfortable putting together engaging presentations, speaking publicly, and am a whiz at converting that content into streamlined, evergreen online course material.

Past topics include: Instagram Strategy, iPhone Photography, Social Media for Small Business, + more.

Teaching and Public Speaking

I have published over 1400 blog posts on my own website, along with 10 years as a guest writer at WellSet (formerly Healers) and other websites.

While I love and enjoy writing creative pieces, I am also an effective technical writer and love creating guides and tutorials.

Blogging and Writing

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project portfolio

EDUCATION + EXPERIENCE

Luther College

B.A. History, MUSEUM STUDIES

Decorah, Iowa, USA
2004-2008

University of Northern Iowa

Post-grad study in curation

Cedar Falls, Iowa, USA
2008-2009

Relevant Courses

Mastering Facebook and Instagram Ads
Instructor: Renee Bull
Completed: September 2021

The Content Lab
Instructor: Jenna Kutcher
Completed: May 2021

Copywriting Makeovers
Instructor: Laura Belgray
Completed: March 2021

The Podcast Lab
Instructor: Jenna Kutcher
Completed: August 2020

Knowledge Broker Blueprint
Instructor:  Jenna Kutcher
Completed: April 2020




Degrees

Spring 2009

Graduated university and relocated to Minneapolis, Minnesota.

July 2009 - April 2010

Worked as a professional makeup artist while finishing graduate work.

May 2010

Began role as a digital archivist at Kluis Publishing in Wayzata, Minnesota.

October 2011

Relocated to Madison, Wisconsin and founded social media consulting agency.

2011 - 2018

Worked with national clients in the beauty and skincare industries through my agency.

Managed audiences as large as 5.5 million. Launched products with international retailers including Target, Whole Foods, Anthropologie and Sephora.

My product photography was featured in national campaigns at Target and Whole Foods.


2018

Relocated to Copenhagen, Denmark.

Phased out of client work and launched my own product and online shop.

Oversaw creation of planner design from conceptualization to launch.

Managed production, importation, logistics, and marketing for product-based business.

2019-2021

Completed 23,300 online sales and grew my subscriber list to 18,000. 

Launched the Plan Podcast, and averaged 1,000 downloads per episode for 30+ episodes.

My planner design was named "The Best Planner for Entrepreneurs" by Jenna Kutcher.

english, native speaker

norwegian, LIMITED 

danish, BEGINNER

Languages

Career Timeline

2022

Building my business and establishing a wholesale program for my products, teaching my online course, Thyme Transformation, and seeking exciting opportunities to teach, speak, and collaborate.

Below are selections from some favorite photography projects I have done for clients. I did the styling, photography, and editing on all images. Most were shot on iPhone in my home studio. Some of this work is currently on display at Target and Whole Foods locations across the US.

product photography

I'm a novice when it comes to illustration, but I've enjoyed learning the skill and gaining an understanding for how illustration and GIF creation can supplement a brand strategy.

illustration

I love working with people who aren't just brilliant, but are also interesting and passionate. Here are some of the things you'll catch me doing in my free time....

work hard, play hard

 I've kayaked + camped through some of the world's most picturesque places.

Ask me about kayaking through Dalmatia, swimming at sunset with blacktip sharks in Exuma, or the night I spent in a tent during a historic windstorm in Norway.

I might Share My Best Kayak Itineraries

NEXT ONE!

Most Sundays you'll find me cozied up in the dining room or a nearby café with a board game or 1000-piece puzzle.

My favorite games are Dominion, Settlers of Catan, Wingspan, and Swish. I also love puzzles by Danish designer Martin Schwartz.

Huge Nerd for Board Games and Puzzles

NEXT ONE!

I love learning new things, and have been known to take deep dives on various topics in the form of books or long walks with podcasts.

I can probably recommend a list of books or podcasts that'll keep you busy for months.

Voracious Reader and Podcast Listener

NEXT ONE!

Meet Walter! My 10-year-old Jack Russell Terrier who loves long rides in the cargo bike and hates pigeons.

His claim to fame is winning the Martha Stewart Pet Costume Contest in 2014, but he hasn't let it go to his head. You'll usually find him taking a nap in the window.

I Might Spam you With Cute Dog Pictures

NEXT ONE!

I'm really passionate about hydration, and the impact it has not only on our overall wellbeing, but also on our work and productivity.

In fact, I love talking about it so much that I created an Instagram Account called @HeyYouDrinkWater, which quickly grew to over 16K followers.

Talking about Hydration and Productivity

NEXT ONE!

Although the bulk of my career was spent in the US and working with US-based clients, my life abroad has given me a new perspective on productivity, work/life balance, and time management.

An expat perspective with American roots.

NEXT ONE!

former clients:

Better on paper?

Nothin' beats the feeling of paper in your hands, am I right?

If you prefer a paper copy of my resume, you can download it here. 

DOWNLOAD PDF VERSION

Are we about to make a dream team?!

Learn more about the ways we can work together:

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