A Minnesotan currently living in Copenhagen, Denmark. Designing products that help you align your work + wellness. Visit my about page.


i'm dani




A guide to producing, marketing, and selling your first planner.

So you're dreaming of launching a planner...

I remember how excited I was, over a decade ago, when I was at the very beginning of launching my business and dream product! And I also remember how overwhelming it felt to be entering an industry that I knew so little about.

I would have done anything for a guide like this when I was developing my first planner, it would have saved me a lot of time, stress, and money. That's exactly why I wrote The Planner Creator.

Someone out there right now is looking for the exact planner you are dreaming of, and I want to help you get it out into the world quickly, efficiently, and hopefully with a few less headaches!

This is an interactive eBook. You'll receive a download link immediately after purchase. You can print it, or use it on a computer, tablet, or phone. You can simply click to navigate between pages, sections, or external websites.

price: $197.97

Terms and concepts you should know
Contact info for all the vendors I use
Pricing and profit margins for my products
A detailed 7-month production timeline
25+ tips for marketing and social media
$100 off a 1-on-1 Strategy Session with me
60+ pages of resources + tips (see below)

what's inside?

I'm gonna share everything I've learned over the past decade!

What's the plan?

The goal of The Planner Creator is to equip you with all the knowledge you need to successfully launch your first planner. It is organized into six lessons and since I know you love detailed plans as much as I do, here's a breakdown:

In this section I break down some of the industry terms, requirements, and specifications that are helpful to know when you are entering the planner and paper goods industry to ensure you understand the process and communicate effectively.

If you've spent hours scouring the internet trying to figure out where people are producing high-quality, beautiful, spiral-bound or hardcover planners, look no further! I finally found *the* vendor that most big-name planner gurus rely on. You can fully customize your planner using their online mock-up tool and choose between various options for bindings, covers, dimensions, and paper colors/weights. You can even add unique features like bookmarks, elastic closures, embossing + more. 

You'll get links and contact information for the exact vendors I use to produce all my products, as well as vendors for custom stickers, washi tape, rulers, enamel pins, custom pencils, tees + more. I will also share my sources for affordable marketing material and shipping supplies.

You'll learn what software and file types are needed for notepads, planners, printables and interactive planners! You like numbers? This section also includes a detailed breakdown of my production costs and profit margins. 

Let's get that idea outta your head and onto paper! I'll walk you through a short exercise that will help you clarify what your planner should look like, show you a typical 7-month production timeline, and explain how I used pre-sales to launch my first planner with little financial risk. Thinking of hiring a designer? I'll give you tips for that, too.

Filling orders doesn't have to be difficult. This section will break down the various options for managing orders and shipping, whether your do it by yourself or outsource the fulfillment of your orders. I'll give you recommendations for services that can handle order fulfillment for you.

While you might not be ready to consider wholesale quite yet, there's a lot of value in understanding how this works from the very beginning of launching your product. I'll walk you through a few industry terms, tell you what you need to do to get started with wholesale, explain how my shop is structured, and share an online wholesale marketplace that can help you connect your product with national retailers.

You want bonus content? I got it! Learn how to make your paper goods business sustainable, discover the marketing strategies that have actually worked for me over the years, and steal the ten social media tips I rely on for connecting with my customers. I'll tell you which services I recommend for ecommerce, website hosting, email newsletters + more, as well as share the podcasts I recommend for product based business owners. You'll also get a code for $100 off a 1-on-1 Strategy Session with me.

About the author...

Dani Bruflodt is the creator of The Daily Page Planner, a holistic planner designed to help align work with wellness.

The Daily Page first launched in 2010 as a digital download, but is now sold internationally as a printable, notepad, spiral-bound planner and interactive digital planner.

Her Etsy Shop has completed over 16,000 sales to date and is currently ranked as one of the top .5% of Etsy Shops in the world.

Dani is passionate about advocacy, activism, good books, and good food. You'll frequently find her on long walks, paddling a kayak, or riding a bike. She was raised in rural Minnesota, and currently resides with her husband and dog in Copenhagen, Denmark.

LEARN more about dani here

Answers to some of your questions.


As soon as you complete the purchase you'll have access to a link where you can download the eBook. You can open it on your computer, or send it to your phone or tablet.
You can opt to print the file out, like your very own cook book, or, you can access it on your device of choice. I prefer to use it digitally on my iPad using the Goodnotes 5 app.

The eBook is interactive! So if you use it on a computer, phone, or tablet, you can click between sections, pages, and click on any of the websites mentioned in the book.

No, this is an eBook and you'll receive the 60-page PDF via email.

This is not a graphic design tutorial. Within the book I'll share with you two free programs and two paid programs that you can use to design your planner yourself, tell you how I learned these programs for free, and share tips for hiring a designer. However, you will not receive design training or tutorials within the eBook.

The Planner Creator is a tremendous resource for anyone who is dreaming of launching a planner and is ready to take the next steps, especially if you want to end up saving yourself a ton of time, money, and stress! If you feel like you've been dreaming of this for a while and have been spinning your wheels or falling down the internet rabbit hole trying to figure it out, then this is *definitely* for you. I promise, everything you are scouring the internet for is in this eBook.