About

As a kid I would spend hours cutting text and images from magazines, carefully arranging them on computer paper, gluing the designs into place, and then walking three blocks to our tiny public library to make black-and-white copies of my customized stationery. Once home, I'd carefully organize them into Lisa Frank folders and use them to pen letters to anyone who was unfortunate enough to give me their mailing address. 

Fast forward to 2009, my love of paper and organization led me to a graduate program in archival science, and soon after to a career at a publishing company in Minneapolis, Minnesota. I was busy learning the ropes in my 9-5, writing my personal blog in the evening, moonlighting as a guest writer for Minneapolis-St.Paul Magazine whenever I could find the time, and - between it all - planning my June 2011 wedding.

That busy season of life - Fall 2010 - was when I first started piecing together the original design for The Daily Page. It's funny how a single piece of paper can change your life, but I think paper and I always had a destiny that was written (ha!) in the stars. Or, in one of my planners, if I'm being honest.  

Today I've sold over 20,000 copies of The Daily Page in printable, digital and notepad form, and have an Etsy Shop that is ranked among the top 2% in the world. But best of all, my design has helped people improve their lives, and that is what gets me out of bed in the morning.

I have spent the past 8 years perfecting my design while using The Daily Page method to build a business and live my happiest, healthiest life. My passion and greatest joy is getting to share what I've learned (and what I'm still learning!) with you. Thanks for being here. 


dani bruflodt

and walter,
too, of course...

Walter is our 6 year old Jack Russell Terrier. Find more of him at #WalterBtheJRT

paper lover, organization + wellness advocate, consultant

More About Dani

Dani Bruflodt is a 2004 graduate of Mabel-Canton High School, where she graduated in a class of 28 kids, got detention twice, got cut from the volleyball team (also twice) and was voted most creative. In 2008 she graduated from Luther College, where she was the editor of the yearbook, spent too much time on her Dell Inspiron, and was regularly seen floating down the Upper Iowa River in an inner-tube. 

Dani launched her first business in 2009 at the age of 22, and has worked as a content strategist for brands both big and small since 2010.  Dani can and will talk your ear off about three topics: volunteering, dogs , and wellness. She has had an active volunteer role almost consistently since the age of 19. She will pet and attempt to hug any dog that wanders within 25 feet of her. She reads a lot of books (here are her 10 favorites), loves to cook, and has been known to have as many as 11,000 photos on her iPhone at any given time. 

Dani was born and raised in the rolling farmland of Southeastern Minnesota, has lived in various parts of the Minneapolis metro area, spent 6 years as a proud resident of Madison, Wisconsin, and as of April 2018 is living out her dream of becoming an international digital nomad in Copenhagen, Denmark.

Dani's work has been featured at ALIVE magazine, Buzzfeed, The Today Show, Lakeshore Magazine, Midwest Living, The Rising Tide Society and Our Body Book by Cameron Diaz. In 2018 she was named one of the 6 People You Should Know in Minneapolis-St.Paul.

When she isn’t working you’ll likely find her on her bike. Packed into a canoe with her dog and husband. Reminding people to hydrate. Lost on Quora for a couple hours. Or writing about herself in the third person. 



Can you describe Dani in one word?

I asked 4 important people in my life to describe me in one word. Originally I just wanted these words to help guide me as I wrote my bio and site content, but thought they were fun to share. 

mom- incredible
dad - VERSATILE
HUSBAND - DETERMINED
BEST FRIEND - DEDICATED

What volunteer work do you do?

Currently I am in training to volunteer with refugees in Copenhagen. During our time in Minneapolis I volunteered with at-risk children at the Greater Minneapolis Crisis Nursery. When we lived in Madison, my husband and I spent two years fostering dogs through Fetch Wi, and were able to help save the lives of 14 dogs. 

Other volunteer gigs over the years have been: a fingernail painter at our nearby nursing home, developing a social media training program for the elderly to help them stay in touch with their families, and a youth volleyball coach.  I'm truly passionate about volunteering and would be happy to answer any questions you have about any of these organizations. 

Tell me more about Walter!

Well, if I must (just kidding, I could talk about him all day). We often get asked what kind of dog Walter is. He's a wire-haired Jack Russell Terrier, although strangers on the street like to argue and tell us that he's definitely a Westie (he definitely isn't).

Walter is fluffy because we routinely took him to a groomer as a puppy to have his hair lightly shaved. This makes them lose the wiry texture and instead make them curly and fluffy! Not really accepted in the world of "breed standards", but we think he's adorable and unique! 

Walter has the best personality, and knows a lot of tricks! Including cleaning up laundry, playing basketball and will shut drawers on command. He's such a helper! He's happiest when all three of us are packed into a canoe for an overnight camping trip, but we're also that couple who hauls their dog around in a bike cart.