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Hashtags can seem elusive and silly if you don’t understand how they function. In this tutorial, I’ll show you can organize your content using unique or branded hashtags, how using them on a platform like Instagram can help you reach a wider audience or gain exposure, and how they function within the app.
What is a hashtag? A word or phrase preceded by a hash sign (#), used on social media websites and applications to identify content of a specific topic.
How do hashtags work? Once the hash sign (#) is placed in front of the word it creates a hyperlink on that word. This creates a link that can be clicked on to take the user somewhere new. Hashtags help categorize content, and can also be used for search functionality.