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How to Find Relevant Hashtags: Social Media Training for Small Business by Thyme is Honey

Feel like your hashtags are #boring and #irrelevant? One of the simplest ways to discover new hashtags for your content is by looking into the tags that you or your peers/competition are already using and letting Instagram show you additional hashtags that would work with your content.

Steps for finding relevant hashtags:

  • Open the Instagram app and go to any post (one of your own or someone else’s).
  • Select a hashtag (it will be preceded by the hash sign (#) and the text will be blue), and click on it.
  • This will take you to a landing page for the hashtag.
  • If the hashtag is considered “relevant” (or popular) Instagram will automatically display related hashtags at the top of the page, that you can swipe through left and right. (if a hashtag does not have a minimum amount of content tagged under it, this section will not appear.)


008: How to Find Relevant Hashtags

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