Instagram is a social media platform that is centered around building communities and interacting with each other’s content. However, this is something that a lot of business owners tend to forget! In this tutorial I’ll introduce you to Account Moderation and Community Engagement, define these two practices, and explain why you need to be making time to do both of them for your business. They are the key to growing your following, overcoming the algorithm with impressive engagement, and building an authentic brand with a dedicated fan base.
The worksheet for this tutorial some great resources, including a section for helping you plan and schedule your Moderation and Engagement sessions, along with a tracking section where you can monitor your metrics over an 8-week period to see the difference this strategy can make for your business.
Defining these two terms:
ACCOUNT MODERATION: the basic maintenance necessary to maintain your current Instagram following and level of service.
COMMUNITY ENGAGEMENT: the genuine interaction that is necessary to increase engagement, gain new followers, and create a community.