February 6, 2019

My Low-Toxic Routine + Favorite Products

Going Low-Toxic by Thyme is Honey

In this week’s episode of the Plan Podcast we discussed what it means to go low-toxic in your personal care routines and I shared a 4-phase plan to start cleaning up your products. For me, being low-toxic simply means trying to decrease my exposure to the harmful toxins that are found in a lot of personal care products, especially products in the US market.

In my low-tox lifestyle, I strive to have a personal care routine that is 80% clean. I then reserve 20% for products that might have some worrisome ingredients, but that I choose to keep in my routine and use from time to time.

I’ve been fortunate to try out a lot of products over the years in my role as a beauty writer and social media strategist for beauty and skincare brands, and I’m excited to share a list of all the products that are currently in my routine, to hopefully help you find amazing nontoxic products as you start to clean up your routine.

I also want to provide the disclaimer that W3LL PEOPLE has been one of my social media clients for several years. I also managed social media for One Love Organics for several years. This post is not sponsored and my opinion is my own. I feel really lucky that I get to work with brands whose products I truly love (makes my job a lot easier!) and that I’ve used for years. Purchasing products through some of the links below may provide me with a small commission. I appreciate your support. 

Everyday non-toxic beauty routine by Thyme is Honey


This is my everyday makeup routine. All 5 products are from W3LL PEOPLE, which is now available in some Target and Whole Foods locations along with their website, Amazon, and Their products are super accessible and the price points make it an option for a lot of women.

I start my routine by applying their Bio Correct Multi-Action Concealer under my eyes and on any areas that need a bit of coverage. This concealer has a light, whipped consistency that spreads out really smoothly — a little goes a long way! It has a coffee extract in it that helps wake your skin up as well as an algae extract that helps brighten. I typically apply this with their Flat Foundation Brush and blend it into my skin.

I then add a light contour to my face using the Bio Baked Bronzer Powder, and then a pop of peach onto my cheeks using their Nudist Multi-Use Powder Duo (this links to a new product that has the bronzer, blush, and highlighter in one palette that is exclusively available at Target for now. So, pretty cool, 3 products in 1!). For years I wore Nars Orgasm, and this blush is basically perfect nontoxic replacement, except I love this one even more because the blush and highlighter are separate, which allows me to place any “shine” right where I want it, or skip it altogether. With plant-based blushes, I’ve found that a little extra “buffing” goes a long way to help warm the color up and infuse it into my skin so that it lasts all day. I buff the color into the apple of each cheek for about 15-20 seconds, and then lightly tap some of the gold highlighter near my orbital bone for a little pop.

For my eyes, I keep it simple. I again use the Bio Correct Multi-Action Concealer from my lash-line up to my brows to even out the skin and act as a primer. Typically on weekdays, I keep my eye makeup simple, and actually just use the gold shade from the Nudist Multi-Use Powder Duo as my eyeshadow.

I also skip liner on weekdays and instead rely on their Expressionist Mascara to get long, defined lashes. This all-natural, nontoxic mascara has an amazing rubber-bristled wand that really allows you to get great separation and length. I also find that if I really wiggle the wand down into the base of my lashes it creates the look of eyeliner, but a super tight, clean looking line.

I add a little color and shape to my eyebrows using the newly launched W3LL PEOPLE Brow Gel in Brown 2 (also exclusive to Target right now!). This gel has a hint of color and a great, waxy texture that helps your brows look naturally fuller. It has a bristled wand, and you apply it similar to mascara. I apply it to my brows in upward strokes, really pulling my brows upward so they look spikey and ridiculous for a moment. I let them dry like that for a few minutes, then brush them down into place using a clean brow brush. This is a new product, and helped replace the last toxic product in my daily routine (I had been using Benefits Gimme Brow previously) and I absolutely adore everything about this brow gel!

That’s it for my daily routine!

Low-toxic event beauty routine by Thyme is Honey


If I’m taking things up a notch on the weekends or for an event I add a couple products and steps. I repeat everything that I shared in the previous daily routine, but I might also do a crease color or subtle smokey eye using some of the darker shades from this W3LL PEOPLE Nudist Eye Palette (in Taupe, note that you’ll want to make sure you’re selecting the brownish hued palette), or create an entire eye look using these new shades.

Depending on the event I might also apply all-over coverage to my face. I’ve used bareMinerals Complexion Rescue for years. It used to score a 5 in the Think Dirty Database, but after some formula improvements, it now sits at a 3. I like that this is a “hydrating gel cream” because it definitely has more of a water-color finish, versus being too matte or opaque, allowing my skin to still shine through. I wear bareMinerals Complexion Rescue in Wheat during the winter.  To set things I’ll tap W3LL PEOPLE’s Bio Base Baked Foundation (I use Neutral 4) around my nose and T-zone for a little extra coverage and staying power.

My toxic beauty items by Thyme is Honey


If you listened to the podcast then you heard me talk about my “20%” and how that collection keeps getting smaller and smaller as I keep discovering wonderful nontoxic products. In the episode, I also mentioned how sometimes we hang on to these because we can’t find a replacement, but sometimes it’s a sentimental attachment to the name/packaging or the ritual surrounding the product. All of those things are kind of true for me,.

A couple things I’ve had a hard time letting go of have been Bobbie Brown’s Lady Ruba lipstick, which is just a gorgeous, bright shade of red that I haven’t’ found an exact match for. It’s also a limited edition shade, so it can be hard to find. This NARS lip pencil in Let’s Go Crazy which I think is more about the brand name and packaging — I just love swiping that matte pencil onto my lips. And last is this Clinique Brush-on Cream Liner in True Black, which I’ve used for probably the past decade and it’s definitely about the ritual. I’ve found great natural eyeliner that looks just as good and last just as long (W3LL PEOPLE’s Expressionist Eyeliner is truly a natural wonder), but I have this sentimental connection to taking out this little pot of gel and meticulously using an angled eyeliner to get the perfect cat eye.

I usually only wear lipstick and eyeliner on weekends or for events, so these items get used pretty sparingly, but are definitely part of my routine and are products that I love.

Body Care Products by Thyme is Honey


As we discussed in the podcast it’s important to swap out the products that cover the most surface area, or products that you were all day, every day. For a lot of us, this would include body lotion (because it goes on your entire body) and deodorant.

I apply a body butter every day, especially in the winter when I struggle with dry skin. I’ve recently started trying out Primally Pure products, and am absolutely in love with their Primally Pure Eucalyptus + Lavender Body Butter . Another product from them that I have been absolutely amazing with is their Primally Pure Charcoal Deodorant.

I’ve been using nontoxic deodorant for at least 6 years, so trust when I say that I have tried them all and that this one is amazing. It has this amazing minty smell that makes me feel super fresh, and it hasn’t failed me once so far. I also love that it’s in stick form, as most of the good natural deodorants I’ve found over the years have been a paste that you have to apply by hand, which gets a little old. If you’re nervous about switching to a natural deodorant I recommend trying an armpit detox (here’s an entire post I wrote about it for Beauty Bets).

It’s also important to consider your perfume, as it gets sprayed directly onto your skin (usually in areas where important things are located, like your thyroid or glands), and in areas that have thin skin that absorbs easily (wrists, behind the ears). Personally, I think that perfume is an easy one to ditch altogether. Especially if your partner doesn’t particularly care for or like perfume (mine doesn’t). I have always really loved perfume, so I keep Ellis Brooklyn Myth Perfume on hand for when I’m craving light spritz. Essential oils also make a healthy alternative to artificial fragrances.

Within this section, I also wanted to mention this Dry Shampoo for Dark Hair from Primally Pure. We all know that dry shampoo is a god sent, and that one of the best ways to not only care for your hair but also to decrease your exposure to toxic ingredients is to shower less. This product definitely helps me do that, and finally having one for dark hair makes such a difference for me (they also make one for light hair).

As promised I’ve put together an easy list containing all of my favorite products with link to where you can purchase them. I’ll do a more in-depth post about my skincare routine soon. In the meantime, let me know what additional questions you have about low-tox beauty!



Bio Correct Multi-Action Concealer

W3LL PEOPLE Brow Gel in Brown 2

W3LL PEOPLE Expressionist Mascara (black)

Nudist Multi-Use Powder Trio

W3LL PEOPLE Bio Baked Bronzer Powder

W3LL PEOPLE’s Bio Base Baked Foundation (neutral 4)

W3LL PEOPLE Nudist Eye Palette (taupe)

bareMinerals Complexion Rescue (wheat)

Nontoxic Lip Products

W3LL PEOPLE Optimist Lipstick in OM Yeah (I apply it with a lip pencil for a beautiful berry stain)

Primally Pure Lip Balm ($4 and has the best lavender scent)

My Toxic Makeup 20%

Bobbie Brown’s Lady Ruba lipstick

Clinique Brush-on Cream Liner in True Black

NARS lip pencil in Let’s Go Crazy

Benefit Roller Lash (I have super straight lashes, so if I have a big event this is my go-to mascara.)


One Love Organics Vitamin B Cleaning Oil ($42.00)

One Love Organics Vitamin C Facial Serum ($75.00)

One Love Organics Vitamin E Eye Balm ($49.00)

One Love Organics Skin Dew Coconut Water Cream ($58.00)

One Love Organics Skin Savior Balm ($49.00)

My Toxic Skincare 20%

Rodan and Fields Lash Boost ($150) – I’ve had incredible results with this lash serum (read my full review with before/after photos here) and find that having longer natural lashes allows me to wear less mascara. (I buy this through my friend Sarah, via the link provided, but you can get it from any Rodan & Fields Ambassador).

ItWorks Exfoliating Peel ($36.00) – I use this once every 4-6 weeks or so. I find that it makes my skin look like I just had a facial, but for a fraction of the price. (I buy this from my friend Keonna via the link provided, but you can get it from any ItWorks Ambassador).


Dry Brushing (no amount of lotion/oil matters if you aren’t buffing your skin. This is my favorite brush.)

Ellis Brooklyn Myth Perfume ($100)

One Love Organics Gardenia + Tea Antioxidant Body Serum ($39.00)

One Love Organics Vitamin Body Oil ($58.00)

Primally Pure Eucalyptus + Lavender Body Butter ($26.00)

Primally Pure Charcoal Deodorant (best safe deodorant ever! honestly!)


Maple Holistics Winter Blend Shampoo + Conditioner

Primally Pure Dry Shampoo (for dark hair. absolutely the best I’ve ever used. They also have it for light hair.)

Davines Love Shampoo + Conditioner

Monet Renew Shampoo 

Monet Leave-In Conditioner

Davines Medium Hold Hair Spray – I avoid using hairspray whenever possible, but this is the one I have on hand when I need it/

Davines Oil – I put this on the ends of my hair before blow drying.

Davines Finishing Gum – I use this to get breakage in my bangs and flyaways around my face to lay down. Just pressing a bit of this onto them in the morning keeps them down all day.


Tenoverten Nontoxic Nail Polish (I take this to the salon if I need a pedicure for an event)


I also swear by a daily dose of collagen to keep your hair, skin, and nails looking amazing. I love this stuff for helping my hair grow fast, but continue taking it because it does such amazing things for my skin.

My favorite is the Unflavored Collagen Peptides from Vital Proteins. I like to drink them in this recipe as Agua Fresca. Another favorite is the Lemon & Lavender Beauty Collagen.

I also keep a pack of the Beauty Burst Collagen Chews on hand, for days when I forget a collagen drink, or for when we travel. That way I make sure I get it regularly, which makes all the difference.

Meet Dani

Just a girl who loves planning, organization, a big glass of water, and a drawer full of pens! 

Dani Bruflodt has nearly a decade of experience as a consultant, designer, speaker, and wellness advocate.  

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  1. Plan Podcast Episode 013: Planning to go Low-Toxic - Thyme Is Honey

    February 9th, 2019 at 2:22 pm

    […] “My Low-Toxic Routine + Favorite Products” (click here for the full list of products I use and where to buy […]