There’s something new lurking at the top of your Instagram feed! Yesterday Instagram launched Stories, and although they admit that it is totally a replica of Snapchat (kudos to them for just admitting it) the experience is a bit different, especially for business (read their post and get a quick intro here).
As someone who has royally struggled to get into Snapchat for years I was hesitant to think I’d feel any differently about Instagram Stories, but I totally do. My main issue with both Stories and Snapchat is that they often result in pointless over-sharing and tend to encourage pretty blatant rudeness in public. I’ve had too many friends randomly pick up their phone and scan the room for a Snapchat mid-conversation to know that I never want to be that person. I also have a hard time giving up time to create something that disappears 24-hours later. I know that’s what most people love about it, but the historian in me loves the digital footprint that can be created through social media. I think of social media as something that documents the story of my life, and get way too much satisfaction from looking back through years of memories. At the same time, Social Media is my game and I understand the appeal of these fast-paced, real-time apps, and the candidness that people enjoy with Snapchat. When Snapchat introduced Memories (which kind of addressed my concern about preserving memories) last month I finally put a little more effort into using the platform….but I was still struggling to actually enjoy it.
Enter Instagram Stories, stage left. This is like Snapchat, but built directly into Instagram. The idea is to encourage quick, real-time sharing that isn’t as styled or curated as the average gram. Think of it as a quick way to communicate with your followers about anything. It builds every time you add to it, eventually creating a collage of clips/images that recap what you’ve done the past 24 hours.
If you or your business already have an engaged following on Instagram and you’ve struggled with how to use Snapchat for your business, Instagram Stories is going to be a fun way for you to incorporate real-time, candid posting on a platform that you already know, love, and have a following on. A snap I posted last night has already been viewed by almost 1,200 people. That’s a far cry from the average 200 views I get on Snapchat.
Why you’ll enjoy using Stories –
So, you’re sitting there staring at the screen and you aren’t sure what to do next, right? The answer is: post something. Here are some suggestions for what to post on Instagram Stories –